Avoid the impersonator (or you’ll get what you paid for) | IAT SmartDial® Solutions

Avoid the impersonator (or you’ll get what you paid for)

Post 367 of 390
"Catch and Release Only" by David Evans

"Catch and Release Only" by David Evans

After hours, I paint for art galleries and teach evening oil painting classes at my art studio.

As new students sign up, I review the list of supplies needed for the class with them.  I always give detailed information about what supplies to purchase and which ones to avoid, particularly with regard to oil paints.  Some pigments can be very pricey, especially those that are metallic pigments such as Cadmium Yellow, Cadmium Orange, Cadmium Red and Cobalt Blue.  Small tubes of paint can run about $30/tube.

I can always count on several students going against my instruction because there are many paint manufactures that produce less expensive paints with the very same name or a slight change in the name of the pigment (they add the word “hue” at the end).  Some examples: Cadmium Yellow Light Hue or Cobalt Blue Hue.

The less expensive tubes of paint can be reduced in price as much as one fourth the price of higher quality paints. To the inexperienced buyer the name looks the same, the pigment color is very similar, and the tube size is the same.  Because everything looks so similar, they feel they have been prudent and purchased materials at a “bargain price.”

What they are not aware of is that the pigments with the word “hue” are synthetic pigments and do not have the permanence or strength to maintain their characteristics, especially when they are mixed with other pigments.  Also they are manufactured with fillers such as excessive oil or wax to extend the pigment.  The results are less desirable.

In the collection world, we have all seen the very same thing.  Many vendors sell their products and use the very same names, the same terminology, have a similar appearance, but sell a “watered-down” product that does not have the strength and quality to meet their professional requirements.  Sure enough: predictive dialing, answering machine detection, skills based routing, IVR, call blending (and list goes on) are all used. Or perhaps there is some “gizmo” that is added, but brings no enhancement to the product.  Unfortunately, many agencies may think that because a vendor may use the terminology, they all are the same quality.

If any of you out there paint for a hobby, give me a call.  I would be glad to give you some helpful suggestions.  But more importantly, if you are evaluating your dialer and call center requirements . . .  we need to talk.  This is your livelihood.

This article was written by David E