Connect the Data
The human mind is a data warehouse— it makes decisions based on recalling and analyzing history. A mind can perform a variety of tasks such as organize, schedule and measure (though it might struggle to organize without writing it out on paper or remember scheduled events without sticking post it notes to a wall or monitor).
When it comes to a technological data warehouse, I apply it to computing. According to Wikipedia, “a data warehouse is a database used for reporting and data analysis. It is a central repository of data which is created by integrating data from multiple disparate sources.”
What is a data warehouse for collections? I think of it like a picture to the right:
In the illustration, each island represents a piece of data (an “Island of Information”). Alone, the “islands” provide interesting stats, but combine a few together and you can gain really powerful insights into your debt collection process. CT Center’s DataWarehouse Interface is designed to give you access to the islands, so you can make those valuable connections.
CT Center’s DataWarehouse Interface will transfer the data into your SQL database (including data provided by CT Impact Direct) for easy access.
Specific data available include
Agent Data: Agent Results, Agent activity, Interactive Communications stats & results
Account Data (Phone number): Account history, List statistics
Call Data (in/out): Inbound call data, Average call length, Average wrap-up time, Talk time data, Call duration, Call results
IAT’s DataWarehouse Interface is your key to accessing the islands of dialer data inside CT Center’s brain. Use it to analyze your collection environment and make changes to improve your collection process/effectiveness/profitability/productivity.
Now, if only I could remember where I put those sticky notes…
This article was written by Mark