Have you seen Seinfeld? You know how Jerry always has a standup routine clip at the end of the episode? In one of these end stand up bits, Jerry complains about restaurants and the tradition of receiving the bill at the end of your meal. At the beginning of the meal, he explains, you’re starving. Money is no object, you want food—lots of delicious food—and you want it now. You order everything that sounds appetizing, thinking “this will be the greatest meal of our lives.” Once you’ve eaten your fill, stuffed to a degree rivaling Thanksgiving dinner, the bill arrives. At this point, people are mystified by the total and get upset. “Does this look right? How can this be?” They ask in confusion, “We’re not hungry now … Why are we buying all this food?!”
The solution to avoiding a large restaurant bill is ordering only what you need—not overindulging on everything in sight. If you check yourself and don’t overdo it, you’ll be happier with the outcome and avoid paying for your gluttony out of your checkbook as well as on the scale.
I’m sure you’ve felt similarly about other purchases. Perhaps you had sticker-shock after seeing the dialer bill from a particularly heavy month of contacting. Suddenly, your cloud-dialing solution no longer seems easy and inexpensive. Puzzled, you may think, “This can’t be right! When did we talk all that time?”
If this is your current situation, the solution is the same as your big dinner bill—a little self control in your diet! Just like you don’t need to eat a week’s worth of food in one sitting, you don’t need to go overboard on your dialing schedule. Finding your optimal dialer usage plan requires some budgeting and practice. Realistically, you can dial on any budget; you just have to be aware of when and how you are using the available resources.
You can’t expect to put 10 agents on the dialer 40 hours/week and only pay $500 a month. But that’s ok, because you don’t want to put your agents on the dialer all day every day. They have other tasks to accomplish and constant dialer use can lead to dialer burnout. You need to dial enough to meet your goals, but not so much that you become overwhelmed—especially with the bill at the end of the month!
Here are a few practical dialer use steps to follow each month.
1. Determine your dialer budget. How much are you willing to pay this month for your dialing service? The great thing about cloud dialing is you can change your dialing amount from month to month, gradually increasing it—if needed—as your budget grows.
2. Get specific about how your budget will be split up. Do you want to concentrate on one type of calling—predictive dialing or IVR messaging—or do you want to mix up your dialing strategy and use both? Decide which accounts would benefit most from the boosted dialing power and determine the best day and time to try. Spread out your dialer use schedule so you don’t run out of minutes halfway through the month. (Read Part 2 for example budget plans)
3. STICK TO THE PLAN! Keep records on when and how you used the dialer. This will help you stay on budget.
4. Evaluate your results. Compare your contacting and collection totals from month to month, so you can determine whether or not the dialer is really helping improve your ROI. If you truly don’t see a difference—or a very big one—then perhaps you need to change dialing strategies or vendor partners. With the right technology and plan, your dialer will be a positive tool to help you collect more.
Whatever you do—order more dessert or use the dialer a few more hours—remember the bill is eventually going to show up. If you’ve planned well, you won’t be surprised by the total. Instead, you can be pleased about the collecting power your budget provided. If you would like help coming up with a good dialer budgeting plan, contact IAT. We’ll help you tailor the right plan for your needs.
This article was written by Jenna Bowman